When you use Axe, nothing is better than skin-to-skin contact with the opposite sex. The campaign for a new line of Axe shower gel focuses on tongue-in-cheek ‘wresting match moves’, that can be sent to the opposite sex. Facebook provided Axe with an opportunity to reach its core consumer, bringing the wrestling match to couples or would be couples in a way that allowed them to make their moves on each other throughout the day or night. Ranging from ‘Innocent’ to ‘Hot & Heavy’, the moves let the couple express themselves in a manner more suggestive than a poke.Facebook account:Username: jessica@dashboard.caPassword: 123456