Cannes Lions
ponce buenos aires, Buenos Aires / UNILEVER / 2013
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Axe has a new antiperspirant benefit: Thermoprotection, an extra protection that is activated when your body temperature rises. We communicate this in an simple way that would guarantee to make this video go viral. Once the video, where 3 guys run while getting naked, reached 500.000 views, it would be replaced for another one -the same premise but with 3 gorgeous girls who were sure to raise the temperature of the viewers.
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