In 2005 Conductor created two intersecting entertainment-based programs for AXE that shared the same creative thread there are Unlimited ways to play the dating game¦Unlimited moves to get the girl. The first program was an online video blog that followed Evan and Gareth (www.evanandgareth.com), two young guys commissioned by AXE, to go on the road and write the playbook of moves for mankind. The second program was a console quality online 3D game called Mojo Master (www.mojomastergame.com) where consumers tested their mojo against hundreds of virtual girls in the same cities that Evan and Gareth tested their skills.