Cannes Lions
WORK, London / EVIAN / 2016
Overview
Entries
Credits
Description
A male rider who spots a gorgeous isle in the distance as he paddles on his board in the ocean. As he heads toward it, he wipes out but then opens his eyes to find himself surrounded by other surfers with some serious skills and swagger -- even if they're all only about a year old.
The sun-loving babies look like they're embracing every bit of summer fun as they peel off their wetsuits, wax their boards, play the bongos and lounge about on beach towels.
You then see the babies riding the waves, the male rider then approaches the bar, only to be served by an adorable baby. Who serves him a bottle and points to the sign "Live Young".
Similar Campaigns
12 items