Cannes Lions
JEH UNITED BANGKOK, Bangkok / SMOOTH-E (THAILAND) / 2006
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Decades ago before DVDs, the classic Thai selling method was free outdoor cinema that sold a product during a show.
We brought that back…We created “The Love Story” series of 4 episodes that not only sells but also pokes fun a conventional ‘Beauty’ commercials.Airing schedule: prime time on the two most popular channels in Thailand every Friday, Saturday & Sunday starting from June 24th.Episode 1) Airing the first two weeksEpisode 2) Airing the second & third weeks Episode 3) Airing the fifth & sixth weeks Episode 4) Airing the last two weeks.
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