Discover the World of BACARDI: with this slogan the new brand website for BACARDI Germany was created. The objective of the relaunch was to integrate the Internet more closely within the complete brand communication strategy of BACARDI Rum. The 'Caribbean Zest for Life', which defines the BACARDI brand name, is reflected throughout the website – in the text, the graphics and, of course, in the music. The already well-known brand image is strengthened through several relevant features and tools within the website. Interactive games bring the brand to life and intensify brand associations. The website’s structure is based around six key areas: drinks, locations, products, events, Specials and the company itself. Within these areas, users can find information and interactive elements based around the BACARDI brand.