Cannes Lions
CONILL SAATCHI & SAATCHI, Los Angeles / TOYOTA / 2014
Overview
Entries
Credits
Execution
Entering a bit.ly url appearing in the banner, the consumer could turn any smartphone screen on a 2014 Corolla rear view camera and experience how easy it is to park with this technology.
Outcome
• CTR 0.06%, 20% above Doubleclick Auto Industry Average.
• Interaction Rate 3.34%, 15% above Doubleclick Auto Industry Average.
• Average Time spent 25.83 Seconds.
• Drove nearly 3K visits to the Toyota.com/español page.
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