Cannes Lions

Backward Runner

GGK MULLENLOWE, Vienna / CS HOSPIZ RENNWEG / 2017

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Overview

Entries

Credits

OVERVIEW

Description

What is the meaning of "back to life³ for terminally ill cancer patients

in a hospice?

Important for the work in a hospice is to make the terminally ill aware of

the significance of their own personality.

A person running backward to life? It´s an act to symbolize the most

important need of terminally ill cancer patients.

Back to life, this means back to the highlights of life memory. It will

give a self-understanding and peace:

Yes I can agree with my life, in the past and in the time now. Every night

may be a night of peace.

Execution

on billboard, television (ORF, cable TV)

press and outdoor

Outcome

List the results (30% of Vote)

The campaign was a great success and helped collecting many donations for

the Hospice Rennweg.

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