Cannes Lions
GGK MULLENLOWE, Vienna / CS HOSPIZ RENNWEG / 2017
Overview
Entries
Credits
Description
What is the meaning of "back to life³ for terminally ill cancer patients
in a hospice?
Important for the work in a hospice is to make the terminally ill aware of
the significance of their own personality.
A person running backward to life? It´s an act to symbolize the most
important need of terminally ill cancer patients.
Back to life, this means back to the highlights of life memory. It will
give a self-understanding and peace:
Yes I can agree with my life, in the past and in the time now. Every night
may be a night of peace.
Execution
on billboard, television (ORF, cable TV)
press and outdoor
Outcome
List the results (30% of Vote)
The campaign was a great success and helped collecting many donations for
the Hospice Rennweg.
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