To combine the worlds of tech and food in a bold new way, and set a new standard for cryptocurrencies across the world, Oscar Mayer created the first and only digital currency backed by the gold standard of bacon - Oscar Mayer Bacoin. Just like other cryptocurrencies, participants had full control over of how much it was worth, and through social sharing, anyone could help raise the value of Bacoin. Though the markets were volatile, and prices rose and fell, Bacoin owners always had the choice to hold steady, or "cash out" for free Oscar Mayer Bacon any time.

We kicked the Bacoin effort off on Twitter, with fictional Bacoin creator, @KeithSizzle, teasing the big launch from his own Twitter account in full Silicon Valley brash bravado. On April 30th, the Bacoin campaign officially launched with a YouTube video starring Keith Sizzle directing bacon lovers everywhere to "his" mobile-first microsite where people could take their chance at being one of the first to "invest" in the first-ever bacon-backed cryptocurrency, Bacoin. The microsite gave people the opportunity to acquire a Bacoin, track the value of it, and “cash out” at any time in exchange for something more valuable than money— free Oscar Mayer Bacon.

First Week Results

- 865MM+ total earned impressions

- Over 130,000 pageviews

- Over 20,000 registrations

- New Visitors: 86%

- Time Spent on-site: 2:42

Press Coverage

- 102 online articles

- 91 media social posts

- 5 broadcast clips

- 96% of online articles have positive/neutral sentiment