Due to the surge in baggage pilfering, it has become common practice for all airlines to offer their customers complementary cable ties at the check-in counters. Passengers use these cable ties to secure the zips on their luggage.Our solution was to use these cable ties by branding them with a message from 1time - “Why not take 1time luggage insurance”, a far more reliable way of flying with peace of mind.

These cable ties were available at all 1time counters where more than 4 300 passengers check in every day.

With the majority of 1time flight tickets being booked on line, customers are mostly unaware of the luggage insurance option. By having the branded cable ties at all check-in counters, customers were able to read the message at the most relevant point possible and purchase luggage insurance on the spot.Before this initiative was launched, 1time Airlines converted luggage insurance sales on 13% of all domestic tickets sold. In less than 5 weeks, this figure grew to 21% with no less than 31 000 passengers purchasing luggage insurance since the inception of the campaign.