Halloween is more than just a special date. It’s a great opportunity to create memorable experiences and an emotional connection to the whole family. However, we noticed that grown ups are not kids anymore: many have lost their Halloween spirit. That’s why we decided to give them free costumes to make them feel like children again. 

We found an opportunity in a unnoticed restaurant asset: the paper bags of our orders. We cut two small holes and printed 12 iconic Halloween characters on them to turn our bags into the cheapest merchandising in McDonald’s history: a mask that both children and grown ups wanted.

With the cheapest merchandising in McDonald’s Colombia history, we achieved that thousands of bored adults felt like children for a day.