CRIME AGAINST WOMEN IS A BRUTAL REALITY IN INDIA. A RAPE CASE IS REPORTED EVERY 22 MINUTES.

BAGGiT IS ONE OF THE LARGEST WOMEN’S HANDBAG BRANDS IN INDIA AND HAS ALWAYS HAD A CONSCIENCE. THEY HAVE EVEN WON PETA FASHION AWARDS FOR GREAT DESIGN WITHOUT HURTING ANIMALS.

WITH SAFETY BEING ON TOP OF EVERY WOMAN’S MIND GIVEN THE CURRENT HEINOUS ATROCITIES AGAINST WOMEN, BAGGIT WANTED TO EMPOWER WOMEN IN A MEANINGFUL AND FAR REACHING WAY.

THUS WAS BORN TAGSY. A BUTTON-SIZED SECURITY DEVICE THAT TURNS YOUR HANDBAG INTO A WEAPON. TO ACTIVATE SYNC IT WITH YOUR PHONE AND ADD 5 TRUSTED CONTACTS

WHEN IN DISTRESS, JUST PRESS THE BUTTON. TAGSY WILL ALERT YOUR CONTACTS AND UPDATE YOUR FACEBOOK AND TWITTER

WITH YOUR EXACT LOCATION. SWITCH ON VISIBLE MODE TO ENABLE YOUR FRIENDS AND FAMILY TO TRACK YOUR MOVEMENTS LIVE

TAGSY HELPED BAGGIT TURN WOMEN’S SELF DEFENCE INTO A FASHION STATEMENT.

A RAPE CASE IS REPORTED EVERY 22 MINUTES IN INDIA. AS A CONSEQUENCE, A SLEW OF MOBILE APPS WERE LAUNCHED. BUT, IN AN EMERGENCY ONE DOESN’T HAVE THE TIME TO TAKE OUT HER PHONE, SWITCH ON AN APP AND SEND AN SOS. BESIDES, THE PHONE IS THE FIRST THING THAT IS SNATCHED AWAY FROM HER IN SUCH SITUATIONS.

AN INNOCUOUS ONE-BUTTON-DEVICE THAT HANGS LIKE A TAG FROM THE BAG MAKES FOR A REAL SOLUTION. ONCE PRESSED, TAGSY ALERTS THE CONTACTS AND UPDATES FACEBOOK AND TWITTER WITH THE EXACT LOCATION. WITH VISIBLE MODE ONE CAN ENABLE CONTACTS TO TRACK THEM LIVE.

OVER 1500 EMAIL SIGNUPS WERE RECORDED AT THE TIME OF FILING THIS REPORT. THE RESPONSE RATE HAS BEEN OVER 20%. ANOTHER IMPORTANT FACTOR IS HOW TAGSY ADDED TO CUSTOMER LIFETIME VALUE AS IT MADE BAGGIT ACQUIRE A SPECIAL PLACE IN THE INDIAN WOMAN’S HEART BY BEING A BRAND WITH A CONSCIENCE. GIVEN THAT THE PRIMARY AUDIENCE WAS DRAWN FROM EXISTING CUSTOMERS TAGSY HELPED MAKE THE RELATIONSHIP A REALLY STRONG ONE.