Cannes Lions
FALLON, Minneapolis / BAHAMAS / 2007
Overview
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Outcome
The response to the work has been overwhelming. In comparison to the same time last year, the Web traffic has nearly tripled, call volume has more than tripled and customer requests for information packets has increased 10-fold. The client is obviously thrilled with the work and the result. At last checking, a Google search of our invented word "Bahamavention" yielded over 41,900 unique mentions. Not too shabby.
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