"Baidu Exam-Info Master" is actually a decision model, which solves the problem of information asymmetry, helps students understand the competition intensity of their interested colleges and know their own position in the competition. Therefore, they can make a more appropriate choice in the college application.

This innovative decision model is based on Baidu’s big data, including:

1) Admission score line of colleges and universities over last 5 years;

2) Online collected scores of the examinees of this year;

3) The real-time online search popularity of colleges and universities

You can easily activate "Baidu Exam-Info Master" by searching "Gao Kao” on Baidu App. Students only need to enter their scores, the system will recommend 10 suitable college options. The recommendation is made by taking several factors into consideration, such as the historical admission score line of each college, the real-time popularity of colleges reflected by search frequency,the online collected score information of each examinees all over the country, etc. Students can reduce the chance of failure by avoiding applying the same college with too many competitors. They can also check their own position in the pattern of competition.

"Baidu Exam-Info Master" is supported by the big data intelligent analysis technology that can solve the information asymmetry, reduce the failures caused by the irrational applications, thereby reducing the number of students who failed in the college application each year to avoid wasting resources of university education. At the same time, alleviate the phenomenon that some people of low level of education cause social employment problem.

Effect: Comparing to 2013, the search frequency of “Gao Kao” increased 500%. More than 2 million students used "Baidu Exam-Info Master" to help with college application. The brand image of “Baidu App” has also been greatly improved. More than 320 media reported the "Baidu Exam-Info Master", including CCTV, Reuters, Bloomberg Business Week.

In the future, this technology will help young people to make better decision in the choice of college major, career path and other areas.