"Knock, Knock" has several specifically American visual references: The Lincoln Memorial, Mount Rushmore and our National Bird, The American Bald Eagle. All of these references pay off our tagline, So American You Can Taste It.

Hot Dogs are the most iconic of American foods, but have a decidedly humble/of the people reputation. Our challenge was to present this new game-changing hot dog in an upscale manner while still maintaining its unique status as an iconic American food. Our solution was inspired by the elegant engravings found on American money.

The campaign is still fresh and we are awaiting news of its success.