Brief: The game consisted in finding a rocker’s icon hidden somewhere on the website. By clicking on it, contestants were asked to provide their personal details in order to take part in the raffle of seven free double tickets for Queen, the musical. This campaign was complemented with layers. Objectives: Increase our database of registered users and website traffic. Taking advantage of the show’s appeal to propose a brand-related game.Get users to know the website in depth as they searched for the icon. Target: Young Lions, socially active 23-25 year-olds , who belong to a large group of fun-loving friends, enjoy travelling, music, fashion, eating out, and have no qualms about spending money.