Cannes Lions

BALLET

BBDO DUESSELDORF, Dusseldorf / DEUTSCHE OPER AM RHEIN / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

Entry to a parking garage has never been so graceful: We use the natural movement of the barriers, and using a representation of a leg and some tulle, we turn them into a prima ballerina. The result is a surprising and entertaining up and down for everyone looking for a parking space.

Outcome

Small barriers – great effect: The attention received was impressive and the inquiries at Deutsche Oper’s ticket office went as high as the 'barrier-ballerina’s' dancing leg.

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