We created an online chat show in the style of Jerry Springer with the characters and story lines based on popular operas and ballets, called Danny Knows Best. The scenarios were shot in front of a live studio audience unaware that the featured characters were, in fact, actors.The show was broadcast via a website designed in the style of a typical low-rent TV show and distributed across various platforms on the web, this included video aggregation sites, syndicated channels including a social media (Facebook & Twitter). The show was fully interactive with 'Boo' and 'Cheer' buttons.After watching each episode, the viewer is invited to watch the uncensored version. By doing so, a new window reveals the ROYAL OPERA HOUSE landing-page where the viewer was told they have been watching stories from Opera and Ballet and offered introductory rates to experience the real thing at the opera house.

Please see panel below