In the wiper blade category, every brand uses scare tactics to sell their products. Dark imagery, white knuckles and post-apocalyptic storms fill each and every communication. Choose the right wiper blade technology or face the wrath of Mother Nature. But what if there was a brand that literally stripped the weather of its menace? What if there were products that worked so well, that they literally transformed weather from something you worry about into something you marvel at and celebrate? By replacing an everyday rainstorm with the majesty of thousands of blue water balloons falling from the sky, we tell the purely positive story of how Rain-X windshield treatment and Rain-X wiper blades give drivers the protection—and the confidence—to handle whatever the weather throws our way. With Rain-X even the rainiest of days becomes a beautiful day.