Cannes Lions

BALLOONS

GOODBY SILVERSTEIN & PARTNERS, San Francisco / YOUTUBE / 2013

Case Film
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Overview

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Credits

OVERVIEW

Description

Most news sources give you only one side. For this year’s elections coverage, YouTube positioned as the only news source to give its viewers all perspectives on every issue. Knowing the launch would be at the time of the conventions, we chose to tell this “all perspectives” story through the conventions’ most iconic object: a balloon.

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