To launch the toilet cleaner Bref Power Activ 4 in 1, we made an ONLINE EXPERIENCE.

To involve the target (women between 30 and 40) we launched a boyband on a YouTube Brand Channel with a new song and an interactive video in which the band invites users to FLUSH the toilet to make them more and more naked.

The technology we used, adopted on YouTube for the first time, allowed us to control the timeline of the video in every single moment in order to it more interactive through a customized external controller: the chain.