Please note, in the absence of any indication of results, the jury cannot give a mark for this and the entry could suffer as a result.Millions of Colombians were struck by the idea of possibly becoming millionaires.Average sales growth was 7%, while the sales points where the activity took place grew between 27 and 34% with an investment of only $5m.

Tweets from people dreaming about a new car if they won the grand prize also grew, and a week later we had a winner that made that dream come true.