Challenge: Convince both - children and their parents - of the healthiness and power of fruit.

The endearing comic character “FYFE” has a strong impact on making the bananas much more attractive and desirable to children. By developing the first banana comics, kids learnt playfully that there is much more power in a FYFFES banana than in a chocolate bar. And so did their parents.

The "Banana Comic Week 2013" were able to celebrate great success in each of the 9 countries and in every school. With the help of the cool comics, children learnt that a simple boy could solve tricky problems with the power that's in a banana. And we convinced children and parents that bananas are more powerful than any chocolate bar. And presented FYFFES bananas as healthy powerfruits.