Being the year of the monkey, we decided to be a bit cheeky, and turn the standard Lai See red packets into tactile paper bananas as a seasonal self-promotion piece.

Using a special varnish we designed bunches of 4 envelopes that felt silky smooth, like banana skin, and along with faux product stickers, packed them into mini craft paper envelopes.

We mailed them off to clients, colleagues and friends alike to spread a little lunar love from Brand Union Hong Kong over Chinese New Year. The money stuffed inside got them talking too.