AirBnB is popular with those who are looking for a unique travel experience. We had a captive audience in these socially aware travellers with significant spending power.

6,000 unique views in the first 3 days. US$30,000 in earned media in the first 3 days. At last count, almost Rp50,000,000 in donations after one week.

More importantly, 2 months after the campaign broke, the Indonesian government started dredging the river, widening it and raising the road to prevent future flooding.