Cannes Lions
ARTPLAN, Rio De Janeiro / BANCO DO BRASIL / 2009
Overview
Entries
Credits
Execution
A bus shelter transformed into a plant vase in which everything is real: the soil, the water and the plant. A device installed in the piece sprinkles water when activated, allowing people to water the plant.
Outcome
The action joined 3 of the biggest outdoor enterprises in the world: Clear Channel, Cemusa and JC Decaux. In integrated form, they developed this special project that made possible the interaction of the piece with thousands of people in several Brazilian cities.
After the action, the plants were moved and cultivated in gardens of the cities themselves.
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