This film was the first commercial for the SM Mutual Saving Bank . This film describes ‘passion’ that SM achieved the No.1 mutual saving bank in Korea and the highest rising rate of its stock price in the Korean financial industry since SM was established only three years ago.The key idea of this ad started with an inverse concept “What if the word ‘Passion’ does not exist, can heroes create great accomplishment and gain fame?”Surely, without ‘passion’, the great emperor Genghis Khan could be supposed to be a nameless shepherd in Mongolia as shown in this campaign.