So we decided to start an open debate on a special website: dbat.be where people could share their opinion. Besides posting your own opinion you could read the opinions of others or indicate whether you agreed or not, you could read reactions of others, give your own and share opinions on facebook.We placed advertisements in newspapers and on websites, that interacted with the news of the day. In stations around the country people were invited to take part in the debate and record a video message which would then appear on the website. In a second phase the expectations of participators were placed in various newspapers and websites. At the end of the debate a top 5 of expectations was posted on the site. Consumers could find the list on dbat.be and in a magazine, which was spread across the country.

The debate was a big success with 109,697 unique visitors and over 1700 active participators. This way Deutsche Bank had the chance to provide solutions for the real needs of their clients in times of economic and financial crisis, and strengthen its position as a defender of the interest of the financial consumers.