The product was test launched in Sharjah and the initial feedback was so positive that it has now being migrated to all branches across the UAE. Customers are impressed by the concept of instant convenience highlighted by the microwave and it has resulted in a lot of inquiries.

“Banking is tough category and the pack design was a stroke of genius to drive home the innovativeness of the product. We are getting a strong response from our customers and the credit goes to the agency.”Dina AslanMarketing Communications Manager,Standard Chartered