300+ Branch Managers around the country received the mailing. Within days, many of them contributed highly favourable feedback, showing they had gone from cynics to advocates of the programme. The stickers were distributed throughout branches, engaging the wider audience of staff in each branch. Many staff then volunteered as sustainability leaders in branches. Westpac is now ranked number one bank for sustainability, and has exceeded its sustainability goals. The Bank’s internal sustainability campaign has been so successful it has been rolled out in Australia, while the Bank here is now looking at using recycled posters for consumer mailings as well.