With every other charity competing for the same resource, we had to do something to differentiate B.I.A. and then keep them top of mind.

Where the usual approach failed, the Bank Job managed to get the attention of the people that mattered, in a meaningful, completely unexpected way. It also caught the imagination of national media.

It didn’t just get our mission in front of our target either; it got them to pick up the phone and into dialogue – where we could share the real, life-changing impact of B.I.A. in person – something no application letter could ever achieve.

Every single business we targeted called with B.I.A. after receiving the online transfers.

2 of the companies we approached committed to funding B.I.A. after further communication.

In total, we transferred exactly 600 dollars. At the close of the campaign, every single dollar was retuned to the bank account of B.I.A.

Total campaign cost, excluding agency time, $0.

70% of the companies have expressed interest in partnering with B.I.A. next financial year. These relationships are in continuing dialogue.

ROI: Pretty good we think.