Cannes Lions

BANK LOAN

EURO RSCG PRAGUE, Prague / KOMERCNI BANKA / 2012

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Overview

Entries

Credits

OVERVIEW

Outcome

-We sent 100 direct mail with 200kc each-The investment was 20 000kc-The bank obtained almost 200,000 in new loans-ROI was 180% for the bank-Customer inquiries incremented 75% on the web-For each 200kc sent to each client, the bank obtained 1,800kc

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