Students love free stuff, so we gave them heaps of it. To resonate with our target, the O’Week campaign needed to be fun and quirky. So we borrowed from their vernacular to create the line ‘Heaps Free is Heaps Good’. Heaps Free then became the common thread throughout the campaign, all the while tieing back to our product offering of ‘fee free’ banking.The response would hopefully be that students signed up to fee free banking.

We opened 15,679 new NetBank Saver accounts amongst campaign branches, which is 67% higher than last year.

Amongst all branches, we opened 30,728 accounts during the promotional period, which is 50% higher than last year.

Student options registrations on Debit Mastercards hit 32,013 new accounts, an increase of 155% from previous year (all branches).

Student options transaction results hit 26,445 new accounts an increase of 95% from previous year and 56% higher than target (all branches).