The show, written and produced by The Concept Farm, is hot entertainment, winner of 2 Emmy awards and the most nominated (5) entertainment series in NYC. The bank’s sponsorship includes opening and closing billboards; two :30 spots; inclusion in station show promos and 3-4 minute BNY “Cash Code” segments. Cash Code is an entertaining BNY customer shopping spree which includes local participation of branch managers, local residents and local BNY small business clients.

Business is up 12%. Consumer and small Business gains. Significantly increased consumer awareness. Increased employee morale and excitement. Complementary “Bonus” media increased audience delivery by 50%. In-branch merchandising surge. 2006 marketing budgets increased by 40%. The Buzz of 2 Emmy Awards. BNY is a re-energised part of NYC communities.