Cannes Lions

BANKING

DUVAL GUILLAUME , Brussels / DEXIA BANK / 2006

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Dexia Home & Family.Roofs. On the roofs, coloured tiles form a message, a "prayer” that concerned inhabitants direct to the sky. “Don’t rain too hard” is what is written on the roof of the first house, “Hailstones, no thank you” on the roof of the second one and “Lightening, aim for the tree (+ right arrow)” on the roof of the third one.

Super: “Have you thought about getting insured with Dexia?”.

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