Cannes Lions

BANKING SERVICES

SHACKLETON, Madrid / CAJA MADRID / 2009

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Caja Madrid, the most important savings bank in Spain, launches the best deposit in the market. Aware of the fact its competitors won’t beat them on deposits it decides to challenge other banks to win them in another field… playing football, of course. We hired David Vidal, famous 1st and 2nd division coach, to train and get the most out of Caja Madrid’s team on the field.

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