Leonardo: The Studio Tour was launched with a press, outdoor and digital campaign. Print executions carried a QR code from which the app could be downloaded and digital activity directed the user to the App Store.We also created a hoarding outside the National Gallery (again, with a QR code) and installed Credit Suisse branded i-pads in airport lounges, on which the app could be explored.At the last count, downloads were in excess of 10,000. This is a record for any Credit Suisse app. Our client was delighted. And from the many favourable comments at the App Store, so were those who downloaded it.But more than that, with Leonardo: The Studio Tour, Credit Suisse got far more out of sponsoring the exhibition than just a logo on the Gallery’s posters.