Cannes Lions

BANKNOTES 1

SIOUX MEET CYRANOS, Madrid / BANKINTER S.A. / 2020

Film
Case Film
MP3 Original Language
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

As the film starts, we can see a 50 euro banknote and what seems like indinstinct banknotes placed on a table.

One at a time, we can see banknotes from all over the world showing illustrations that reflect different situations. The song lyric's describe how, sometimes, money makes things hard and difficult. As it plays, we can see different illustrations of historical battles, people braking chains or hard workers making an effort every day to earn enough money. A pile of rocks portray how hard it is to get along despite our effort and a dandelion flower reflects how all our gains come as easy as they go.

To overweigh the difficulties, a series of free birds flying banknote's illustrations give a powerful message of hope: every effort must be rewarded and Bankinter will help you along the way.

Similar Campaigns

3 items

PORTRAITS

SIOUX MEET CYRANOS, Madrid

PORTRAITS

2021, BANKINTER S.A.

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