Cannes Lions

BANPRESTO MASKED RIDER PLAYSTATION GAME

ADK, Tokyo / BANPRESTO / 2004

Film
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Description

The Masked Rider dates back to 1971 and continues to be a popular superhero. This commercial is for a PlayStation 2 game featuring Japan's famous special effects hero (equivalent of Batman). The aim of the commercial is to puzzle the audience with extreme close-ips, revealing his mask at the end.

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