Cannes Lions
DUOTONE AUDIO GROUP, New York / DEWAR'S / 2013
Overview
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Credits
Description
The spot is told from the perspective of actress who leads men through the post-industrial urban landscape of Glasgow’s gritty East End into a hidden swanky retro-modern watering hole. As a bold, self-confident Scottish temptress, she challenges them to rethink their choice of scotch, asking with an alluring whisper, “Are you ready to take life seriously?”
Execution
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