The film aimed to bring to life the essence and visual philosophy of the human heart and circulatory system, metaphorically circulating fans' shared passion for Barça through veins (blau/blue) and arteries (grana/red), echoing the iconic colors of the Spanish club. This creative vision sought to capture the fervent passion and unified heartbeat of culers worldwide, positioning F.C. Barcelona as the pulsating heart at the forefront of global football. The project's objective was to symbolize this deep-rooted ardor and collective rhythm, with a nod to the club's heritage in the closing scene. This homage is depicted through a vivid recollection of fans' traditional practice of climbing and perching atop a tall wall adjacent to the old stadium, an inventive means to partake in Barcelona's matches without purchasing a ticket.

Capturing Barça's passion, our cinematography embraced authentic, lo-fi visuals, shunning digital effects. We utilized actual medical scans, fine-tuned for authenticity, and re-captured footage via vintage CRM monitors. The film visually narrates fans' fervor, highlighting blue and red veins through practical lighting and a CGI heart, mirroring Barça's fervent spirit.

The film's aesthetic, akin to a premium photobook, features graphical, static shots from tripods, chosen to encapsulate moments that reflect real-life tableaus. The camera occasionally executes gradual pans, such as 360-degree sweeps in specific settings like a car in Morocco, to unveil the environment and the Culers passionately singing the anthem. To infuse a sense of playfulness and emphasize key subjects, we occasionally employ crash zooms. These distinctive visual techniques, combined with rapid editing of bold compositions, give the film a seamless flow and a unique stylistic identity.