Outdoor/ambient, direct marketing, publicity pack & event marketing – in short, a 360º initiative.The total cost of this initiative was 35,000 euros. With this investment, we achieved over 150 articles and reports in the press. Over 68 news reports on tv, a similar number on the radio…The cost of all these insertions in the media would be approximately 800,000 euros.…And to this day the strip continues to sell very well.