Objectives of the banner campaign: Achieve new subscribers of Barclaycard in Spain and France using the synergys of the alliance between Lycos and Barclaycard.Campaign Strategy: To achieve our objective we have built a creative line and graphical advertising image based on the Brand Personality and the Advantages of the Card.Our message is direct: Barclaycard shows his advantages! Benefits. Offers. Flexibility and Comfort.Target: Predominantly Urban, it lives in centres with more than 100,000 inhabitants. Predominantly Masculine. Aged between the 28 and 55 years. Of middle-class and upper middle. User of credit cards Early to adopter of new technologies: Pay TV, Moving bodies ...