Cannes Lions

BARRA TROVA

DDB COLOMBIA, Bogota / PILSEN BEER / 2013

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

1. We handed out flyers around the stadium with the trova’s lyrics

2. We posted the lyrics in La Resistencia’s (The ultra – group for Independiente Medellín) Facebook page with nearly 7000 fans.

3. The trovas were recorded in a studio, with profesional “trovadores”.

4. The trovas were played in the main radio stations in Medellín so people could learn them.

5. A teacher taught the members of “La Resistencia” the trovas.

6. Almost 7.000 voices chanted the trovas for the first time

7. Today thousands sing them every match Independiente Medellín plays.

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