Cannes Lions

Barrio Family

Y&R, Lima / CRISTAL / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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The neighbourhoods most affected by insecurity and neglect were chosen. Simultaneously, the best representatives of Peruvian urban art were contacted. With their collaboration, four murals were proposed which represented four positive messages about life in community and in the hood. It took one week long to paint the walls of the neighbourhoods.

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