Cannes Lions
BAS VAN DE POEL & DAAN VAN DAM, Hilversum / BAS VAN DE POEL & DAAN VAN DAM / 2012
Overview
Entries
Credits
Execution
Your 5 latest followers are always shown in the top right hand corner of your Twitter page. We created 5 Twitter accounts and uploaded different letters as profile pics. Together these profile pics spelled ‘HIRE US’. As soon as we started following creative directors with all 5 accounts, our message appeared on their Twitter page. Once clicked upon they were redirected to our portfolio and contact details on our Twitter timeline.
Outcome
Our efforts resulted in interviews with top-notch creative directors from AKQA, BBH, Sid Lee and Boondoggle, we received international media coverage and ended up hustling ourselves a job at award-winning agency Boondoggle. All this with a $0 budget.