Cannes Lions

BATH WAND

DDB SAN FRANCISCO, San Francisco / CLOROX / 2006

Film
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Our bodies are not designed to clean bath tubs. Bending over and scrubbing with a sponge is both painful and unsightly. The Clorox Bath Wand is a tool that was designed to clean in a more humane fashion – standing upright. This spot reminds people of the effects cleaning the old-fashioned way can have on your body. It then positions the Clorox Bath Wand as the simple solution to this painful method of cleaning.?

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