Docol is the largest Latin America’s bathroom accessories and fixtures exporter, Brazil’s pioneer and leader in manufacturing products that ensure conscious water use. Along with the “Water-Planet Solutions” concept, the brand needed an action which would strengthen this concept among the opinion makers, as well as promote its environmental concern by manufacturing water-saver faucets.

A simple, smart and cheap idea came up. The faucet’s packaging doesn’t receive any glue, thus it can be fit and mounted on both sides. So, we have re-assembled the packaging with its inner side turned outside, transforming it into its own shipping box. A double eco-friendly solution, which enforces the brand’s concept and the product’s positioning, because it didn’t require manufacturing a second box, preventing other raw materials from being wasted and eliminating logistics costs.

Docol has managed to convey the message just as desired. It has caused great surprise and impact, especially on speaking of faucets, conscious water use and ecology at an unusual place, different from those where the brand is commonly present.