Cannes Lions
OGILVY, Chicago / SC JOHNSON / 2019
Overview
Entries
Credits
Background
Some American music recording studios are as legendary in the music industry as the music they produce. But most people don’t know about them or how the uniqueness of each location rubs off on the music itself.
Execution
To tell the untold story of famous music recorded in bathrooms, we did extensive research, interviewing studio owners, audio engineers, as well as visiting four iconic music studios, including Sound City in LA and Muscle Shoals Sound Studio in Alabama. Headlines and body copy were written to entertain, inform, and bring this surprising connection to life. Copy was also the result of collaboration with Linda Ronstadt, Cheap Trick, Los Lobos, and the owner of Muscle Shoals Sound. Spotify codes allowed readers to play the song recorded in the bathroom shown, deepening the experience.
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