How do you follow the success of a viral video featuring a DieHard battery and web sensation Reggie Watts? You use a DieHard battery to power 80’s new wave music icon Gary Numan, his keyboards, lights and 24 cars.Y&R Chicago and DieHard batteries partnered with Zoo Films’ director James Frost, (of OK GO and Radiohead music video fame) and LA technology collective Syyn Labs. Together they created a keyboard made of cars, for Numan to perform, well, we’ll let you guess his choice of song.